See what happens on the ground

Respond to events and make better decisions with the help of AI and your existing IP camera infrastructure.

More than just CCTV

Cameras are almost exclusively used for security and surveillance purposes.We add cutting-edge Machine Vision models to unlock a high impact resource available to your team daily.

Privacy first

We help you to improve operations for your staff and customers without compromising privacy.No facial recognition, or long-term tracking. No exceptions.

Fewer people in the loop

A reliance on staff compiling and watching footage is invasive and unscalable.We help you to review only the things that matter and only at the right time.

Responsible AI

Creating the potential for good-use creates a privacy layer that sits between security cameras and operations teams, so you can build a better experience for people without breaching their trust.


Seamless Integration interfaces with your existing cameras using parallel streaming protocols.Our system is installed without additional infrastructure cost or any risk of obstructing operations.

Australian Financial Review

Millions pour in for Melbourne AI start-up that lets cameras ‘see’

“’s technology is the key infrastructure to support the rapidly growing global demand for smarter environments that react to real-time events. Its software is bridging a need that will fuel future innovations for generations to come.”

Microsoft turns fiction into fact with all-seeing cloud solution

“ has been tested in environments from 400 to 40,000 square feet, and can monitor the behaviour of hundreds of concurrent visitors. deliberately avoid using facial recognition technology, anonymising any content that can identify individuals in the long-term to protect people’s privacy.” - Microsoft

Want to set up a trial?

We'll email you a short form to help us connect at the right time. If we're not working in your industry now we may be soon!

We're hiring!

If you want to work on the bleeding-edge of AI and are excited about building things that the improve quality of life for millions of people, take a look at our open roles below.

© All rights reserved.

Black Privacy Policy & Terms of Use

Our commitment to privacyBlack Innovation 2 Pty Ltd (ACN 617 152 851) (Black AI, is committed to managing personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth) and in accordance with other applicable privacy laws.
This document sets out our policies for managing your personal information and is referred to as our Privacy Policy.
In this Privacy Policy, “we” and “us” refers to and “you” refers to any individual about whom we collect personal information.

About is an Australian company working to develop artificial intelligence solutions for use in dynamic physical currently provides an autonomous retail platform and associated API to its clients, which maps and monitors retail stores in real-time using a distributed sensor and compute system (the System).The System, which detects objects and events, enables customers to understand the visitor journey for shoppers within an installed environment, observing movement and interactions.

What information does collect about you?

Clients and prospective clients:When you enquire about our services or when you become a client of Black AI, a record is made which includes your personal information.
The type of personal information that we collect will vary depending on the circumstances of collection and the kind of service that you request from us, but will typically include:
- your name, e-mail, postal address and other contact details;
- information about your employer or an organisation who you represent;
- your professional details, such as your job title; and
- any additional personal information you provide to us, or authorise us to collect, as part of your interaction with us.
Prospective employees or applicants:- We collect personal information when recruiting personnel, such as your name, contact details, qualifications and work history. Generally, we will collect this information directly from you.
- We may also collect personal information from third parties in ways which you would expect (for example, from recruitment agencies or referees you have nominated). If relevant to the position you are applying for, we may conduct a background check. If you accept an offer of employment, we will collect your Tax File Number and details of your superannuation fund.
Other individuals:
- We may collect personal information about other individuals who are not clients of This includes customers and members of the public who participate in events we are involved with, our investors, individual service providers and contractors to, and other individuals who interact with on a commercial basis. The kinds of personal information we collect will depend on the capacity in which you are dealing with
- Where’s customers use our product or APIs, the System which has been installed in their environment will capture images of persons visiting the environment via video-stream within that space. These video images are used to develop an understanding of movements and behaviours within the store, including (but not limited to) observing which items are picked up or put down. Each visitor is assigned a unique identification number for the duration of the site visit. does not know the identity of the visitor, and makes an active choice not to leverage any long-term matching or re-identification techniques. Ie. does not leverage gait, facial recognition technology, or any hard biometric markers, and does not attempt to recognise individuals between different visits. The technology is designed to improve the experience and safety of persons within dynamic environments, while being respectful of individual privacy.You can always decline to give any information we request or require for the ordinary functioning of our product, but that may mean we cannot provide you with some or all of the services you may have requested. If you have any concerns about the video images or personal information we request, please let us know.
Visitors to our websites:
The way in which we handle the personal information of visitors to our websites is discussed below.

How and why does collect and use your personal information? collects personal information reasonably necessary to carry out our business, to assess and manage our clients' needs, and to provide services to our clients. We may also collect information to fulfil administrative functions associated with these services, for example billing, entering into contracts with you or third parties and managing client relationships.
The purposes for which usually collects and uses personal information depends on the nature of your interaction with us, but may include:
responding to requests for information and other general inquiries;
researching, developing and expanding our services;
informing you of our activities, events, technology and services;
recruitment processes; and
responding to enquires and complaints. generally collects personal information directly from you. We may collect and update your personal information over the phone, by email, over the internet or social media, or in person. We may also collect personal information about you from other sources, for example:
third party suppliers and contractors who assist us to operate our business. also collects and uses personal information for market research purposes and to innovate our delivery of our autonomous retail platform technology and services.

What are cookies and do I have to share my personal information with

You may visit our website ( without identifying yourself. If you identify yourself (for example, by providing your contact details in an enquiry), any personal information you provide to will be managed in accordance with this Privacy Policy.’s website uses cookies. A “cookie” is a small file stored on your computer's browser, which assists in managing customised settings of the website and delivering content. We collect certain information such as your device type, browser type, IP address, pages you have accessed on our website and on third-party websites. You are not identifiable from such information.
You can use the settings in your browser to control how your browser deals with cookies. However, in doing so, you may be unable to access certain pages or content on our website.’s website may contain links to third-party websites. is not responsible for the content or privacy practices of websites that are linked to our website.

Can you deal with anonymously? will provide individuals with the opportunity of remaining anonymous or using a pseudonym in their dealings with us where it is lawful and practicable (for example, when making a general enquiry). Generally, it is not practicable for us to deal with individuals anonymously or pseudonymously on an ongoing basis. If we do not collect personal information about you, you may be unable to utilise our services or participate in our events, programs or activities we manage or deliver.

How does hold information? stores information in paper-based files or other electronic record keeping methods in secure databases (including trusted third party storage providers based in Australia and overseas). Personal information may be collected in paper-based documents and converted to electronic form for use or storage (with the original paper-based documents either archived or securely destroyed). We take reasonable steps to protect your personal information from misuse, interference and loss and from unauthorised access, modification or maintains physical security over paper and electronic data stores, such as through locks and security systems at our premises. We also maintain computer and network security, for example, we use firewalls (security measures for the internet), disk encryption, and other security systems such as user identifiers and passwords to control access to our data and computer systems.Where data is collected via’s operations product, the data is stored in Australia, in the following ways: on units in our clients’ stores, on a server located in those stores, in the cloud and in our office.Our website does not necessarily enforce the use of encryption or other technologies to ensure the secure transmission of information via the internet. Users of our website are encouraged to exercise care in sending personal information via the internet.We take steps to destroy or de-identify information that we no longer require.

Does use or disclose your personal information for direct marketing? may use or disclose your personal information for the purpose of informing you about our products or services, upcoming promotions and events, or other opportunities that may interest you. If you do not want to receive direct marketing communications, you can opt-out at any time by contacting us using the contact details below.
If you opt-out of receiving marketing material from us, may still contact you in relation to its ongoing relationship with you.

How does use and disclose personal information?

  • The purposes for which we may use and disclose your personal information will depend on the services we are providing you. For example, if you have engaged us to deliver a service, we may disclose information about you to service providers where this is required for the purpose of service delivery or improvement.

  • Where data is collected from a customers environment via our product, product data will be made available to the customer. Where data is collected via a customers use of our product interfaces including APIs, It may be combined with other data including PII for the purpose of service delivery and improvement.

  • Data that is captured by sensors or camera systems may be processed by our product and used in either a raw (by exception) or post-processed and anonymised state by our customers, depending on how product is configured by the customer. For example, for safety or operational improvement, to analyse visitor movement and behaviour to inform smarter on-the-ground processes as may be required by the customer.

Disclosure to contractors and other service providers:

  • may disclose information to third parties we engage in order to provide our services, including contractors and service providers used for data processing, data analysis, customer satisfaction surveys, information technology services and support, website maintenance/development, printing, archiving, mail-outs, and market research.

  • may utilise the product data to train models that will be used elsewhere. This data will not be shared with other parties unless as is required for System improvement or service delivery.

  • Third parties to whom we have disclosed your personal information may contact you directly to let you know they have collected your personal information and to give you information about their privacy policies.

Use and disclosure for administration and management:

  • We will also use and disclose personal information for a range of administrative, management and operational purposes. This includes:

  • Administering billing and payments and debt recovery;

  • Planning, managing, monitoring and evaluating our services;

  • Quality improvement activities;

  • Statistical analysis and reporting;

  • Training staff, contractors and other workers;

  • Risk management and management of legal liabilities and claims (for example, liaising with insurers and legal representatives);

  • Responding to enquiries and complaints regarding our services;

  • Obtaining advice from consultants and other professional advisers; and

  • Responding to subpoenas and other legal orders and obligations.

Other uses and disclosures:

  • We may use and disclose your personal information for other purposes explained at the time of collection or otherwise as set out in this Privacy Policy.

Does disclose your personal information overseas? works with clients, service providers, sponsors and commercial interests across the globe. It is possible that your personal information will be disclosed to overseas recipients. While these recipients could be located anywhere in the world, they are most likely to be located in the USA, UK, India, Malaysia, and Australia.Unless we have your consent, or an exception under the Australian Privacy Principles applies, we will only disclose your personal information to overseas recipients where we have taken reasonable steps to ensure that the overseas recipient does not breach the Australian Privacy Principles in relation to your personal information.

How can you access or seek correction of your personal information?

You are entitled to access your personal information held by on request. To request access to your personal information, please contact our Privacy Officer using the contact details set out below.You will not be charged for making a request to access your personal information but you may be charged for the reasonable time and expense incurred in compiling information in response to your request.We will take reasonable steps to ensure that the personal information we collect, use or disclose is accurate, complete and up-to-date. You can help us to do this by letting us know if you notice errors or discrepancies in information we hold about you and letting us know if your personal details change.However, if you consider any personal information we hold about you is inaccurate, out-of-date, incomplete, irrelevant or misleading you are entitled to request correction of the information. After receiving a request from you, we will take reasonable steps to correct your information.We may decline your request to access or correct your personal information in certain circumstances in accordance with the Australian Privacy Principles. If we do refuse your request, we will provide you with a written reason for our decision and, in the case of a request for correction, we will include a statement with your personal information about the requested correction.

What should you do if you have a complaint about the handling of your personal information?

You may contact at any time if you have any questions or concerns about this Privacy Policy or about the way in which your personal information has been handled.You may make a complaint about privacy to the Privacy Officer at the contact details set out below.The Privacy Officer will first consider your complaint to determine whether there are simple or immediate steps which can be taken to resolve the complaint. We will generally respond to your complaint within a week.If your complaint requires more detailed consideration or investigation, we will acknowledge receipt of your complaint within a week and endeavour to complete our investigation into your complaint promptly. We may ask you to provide further information about your complaint and the outcome you are seeking. We will then typically gather relevant facts, locate and review relevant documents and speak with individuals involved.In most cases, we will investigate and respond to a complaint within 30 days of receipt of the complaint. If the matter is more complex or our investigation may take longer, we will let you know.If you are not satisfied with our response to your complaint, a complaint may be made to the Office of the Australian Information Commissioner (OAIC). The OAIC can be contacted by telephone on 1300 363 992 or by using the contact details on the website

How are changes made to this Privacy Policy? may amend this Privacy Policy from time to time, with or without notice to you. We recommend that you visit our website regularly to keep up to date with any changes.

How can you contact

Our privacy contact details are set out below:

Phoebe Collier
53 Victoria Street,
Fitzroy, VIC 3065

This Privacy Policy was last updated in August 2020.