Turn your cameras into AI agents for better retail performance

Your cameras see more when they work together.
Black.ai stitches together every customer journey across every camera — transforming footage into always-on, AI-powered retail intelligence. Lift conversions, reduce loss, and stay ahead - with eyes wide open.

• Get a demo

📈 See what’s possible when your cameras get smarter.

Explore how leading retailers are cutting investigation times, boosting conversions, and unlocking the full value of their physical stores.

Black.ai Privacy Policy & Terms of Use

Our commitment to privacyBlack Innovation 2 Pty Ltd (ACN 617 152 851) (Black AI) is committed to managing personal information in accordance with the Australian Privacy Principles under the Privacy Act 1988 (Cth) and in accordance with other applicable privacy laws.
This document sets out our policies for managing your personal information and is referred to as our Privacy Policy.In this Privacy Policy, “we” and “us” refers to Black AI and “you” refers to any individual about whom we collect personal information.

About Black AI

Black AI is an Australian-based company which is continually striving to develop new artificial intelligence solutions for use in different settings, in particular, industrial and retail settings such as supermarkets. Black AI currently provides an autonomous retail platform and associated API to its clients, which maps and monitors retail stores in real-time using a distributed sensor and compute system (the Black.ai System). The Black.ai System, which detects objects and events, enables clients to understand the visitor's journey within the installed environment, and observe their interactions, such as the pickup, put down, or inspection of items.

What information does Black AI collect about you?

Clients and prospective clients:When you enquire about our services or when you become a client of Black AI, a record is made which includes your personal information.
The type of personal information that we collect will vary depending on the circumstances of collection and the kind of service that you request from us, but will typically include:
- your name, e-mail, postal address and other contact details;
- information about your employer or an organisation who you represent;
- your professional details, such as your job title; and
- any additional personal information you provide to us, or authorise us to collect, as part of your interaction with us.Prospective employees or applicants:- We collect personal information when recruiting personnel, such as your name, contact details, qualifications and work history. Generally, we will collect this information directly from you.
- We may also collect personal information from third parties in ways which you would expect (for example, from recruitment agencies or referees you have nominated). If relevant to the position you are applying for, we may conduct a background check. If you accept an offer of employment, we will collect your Tax File Number and details of your superannuation fund.Other individuals:
- We may collect personal information about other individuals who are not clients of Black AI. This includes customers and members of the public who participate in events we are involved with, our investors, individual service providers and contractors to Black AI, and other individuals who interact with Black AI on a commercial basis. The kinds of personal information we collect will depend on the capacity in which you are dealing with Black AI.- Where Black AI’s clients use our retail platform or API, the Black.ai System which has been installed in their retail store, will capture images of shoppers via video-stream in real-time within a particular space. These images are used to develop an understanding of the shoppers’ movements within the store, including (but not limited to) observing which items are picked up or put down. Each image is assigned a unique identification number for the duration of the store visit. Black AI does not know the identity of the shoppers, and makes an active effort to utilise only short-term re-identification techniques that are not effective over longer time periods. Ie. Black.ai does not leverage gait or facial recognition technology, and does not attempt to recognise individuals between multiple visits.You can always decline to give Black AI any personal information we request, but that may mean we cannot provide you with some or all of the services you have requested. If you have any concerns about personal information we have requested, please let us know.
Visitors to our websitesThe way in which we handle the personal information of visitors to our websites is discussed below.

How and why does Black AI collect and use your personal information?

Black AI collects personal information reasonably necessary to carry out our business, to assess and manage our clients' needs, and to provide services to our clients. We may also collect information to fulfil administrative functions associated with these services, for example billing, entering into contracts with you or third parties and managing client relationships.
The purposes for which Black AI usually collects and uses personal information depends on the nature of your interaction with us, but may include:
responding to requests for information and other general inquiries;
researching, developing and expanding our services;
informing you of our activities, events, technology and services;
recruitment processes; and
responding to enquires and complaints.
Black AI generally collects personal information directly from you. We may collect and update your personal information over the phone, by email, over the internet or social media, or in person. We may also collect personal information about you from other sources, for example:
third party suppliers and contractors who assist us to operate our business.Black AI also collects and uses personal information for market research purposes and to innovate our delivery of our autonomous retail platform technology and services.

What are cookies and do I have to share my personal information with Black.ai?

You may visit our website (http://black.ai) without identifying yourself. If you identify yourself (for example, by providing your contact details in an enquiry), any personal information you provide to Black AI will be managed in accordance with this Privacy Policy.
Black AI’s website uses cookies. A “cookie” is a small file stored on your computer's browser, which assists in managing customised settings of the website and delivering content. We collect certain information such as your device type, browser type, IP address, pages you have accessed on our website and on third-party websites. You are not identifiable from such information.
You can use the settings in your browser to control how your browser deals with cookies. However, in doing so, you may be unable to access certain pages or content on our website.
Black AI’s website may contain links to third-party websites. Black AI is not responsible for the content or privacy practices of websites that are linked to our website.

Can you deal with Black AI anonymously?

Black AI will provide individuals with the opportunity of remaining anonymous or using a pseudonym in their dealings with us where it is lawful and practicable (for example, when making a general enquiry). Generally, it is not practicable for us to deal with individuals anonymously or pseudonymously on an ongoing basis. If we do not collect personal information about you, you may be unable to utilise our services or participate in our events, programs or activities we manage or deliver.

How does Black AI hold information?

Black AI stores information in paper-based files or other electronic record keeping methods in secure databases (including trusted third party storage providers based in Australia and overseas). Personal information may be collected in paper-based documents and converted to electronic form for use or storage (with the original paper-based documents either archived or securely destroyed). We take reasonable steps to protect your personal information from misuse, interference and loss and from unauthorised access, modification or disclosure.Black AI maintains physical security over paper and electronic data stores, such as through locks and security systems at our premises. We also maintain computer and network security, for example, we use firewalls (security measures for the internet), disk encryption, and other security systems such as user identifiers and passwords to control access to our data and computer systems.Where data is collected via Black AI’s retail platform, the data is stored in Australia, in the following ways: on units in our clients’ stores, on a server located in those stores, in the cloud and in our office.Our website does not necessarily enforce the use of encryption or other technologies to ensure the secure transmission of information via the internet. Users of our website are encouraged to exercise care in sending personal information via the internet.We take steps to destroy or de-identify information that we no longer require.

Does Black AI use or disclose your personal information for direct marketing?

Black AI may use or disclose your personal information for the purpose of informing you about our products or services, upcoming promotions and events, or other opportunities that may interest you. If you do not want to receive direct marketing communications, you can opt-out at any time by contacting us using the contact details below.
If you opt-out of receiving marketing material from us, Black AI may still contact you in relation to its ongoing relationship with you.

How does Black AI use and disclose personal information?

You are entitled to access your personal information held by Black AI on request. To request access to your personal information, please contact our Privacy Officer using the contact details set out below.You will not be charged for making a request to access your personal information but you may be charged for the reasonable time and expense incurred in compiling information in response to your request.We will take reasonable steps to ensure that the personal information we collect, use or disclose is accurate, complete and up-to-date. You can help us to do this by letting us know if you notice errors or discrepancies in information we hold about you and letting us know if your personal details change.However, if you consider any personal information we hold about you is inaccurate, out-of-date, incomplete, irrelevant or misleading you are entitled to request correction of the information. After receiving a request from you, we will take reasonable steps to correct your information.We may decline your request to access or correct your personal information in certain circumstances in accordance with the Australian Privacy Principles. If we do refuse your request, we will provide you with a written reason for our decision and, in the case of a request for correction, we will include a statement with your personal information about the requested correction.

What should you do if you have a complaint about the handling of your personal information?

You may contact Black AI at any time if you have any questions or concerns about this Privacy Policy or about the way in which your personal information has been handled.You may make a complaint about privacy to the Privacy Officer at the contact details set out below.The Privacy Officer will first consider your complaint to determine whether there are simple or immediate steps which can be taken to resolve the complaint. We will generally respond to your complaint within a week.If your complaint requires more detailed consideration or investigation, we will acknowledge receipt of your complaint within a week and endeavour to complete our investigation into your complaint promptly. We may ask you to provide further information about your complaint and the outcome you are seeking. We will then typically gather relevant facts, locate and review relevant documents and speak with individuals involved.In most cases, we will investigate and respond to a complaint within 30 days of receipt of the complaint. If the matter is more complex or our investigation may take longer, we will let you know.If you are not satisfied with our response to your complaint, a complaint may be made to the Office of the Australian Information Commissioner (OAIC). The OAIC can be contacted by telephone on 1300 363 992 or by using the contact details on the website www.oaic.gov.au.

How are changes made to this Privacy Policy?

Black AI may amend this Privacy Policy from time to time, with or without notice to you. We recommend that you visit our website regularly to keep up to date with any changes.

How can you contact Black AI?

Black AI’s contact details are set out below:
Black AI’s Privacy Officer

Phoebe Collier
8/51 Langridge Street, Collingwood, VIC 3066
privacy@black.ai

This Privacy Policy was last updated in January 2024.

• Home

Every journey, every moment — stitched into insight

Watch full customer journeys stitched across all your cameras, with faces blurred and moments tagged automatically.
Whether you’re reviewing a case or measuring impact, the journey player gives you instant context without the scrub bar slog.

Zoom in on what matters

Build and filter behavioural segments like “dwellers near promo stand”, “repeat entries”, or “high-conversion interactions”.
Tailor segments to how your store works — by event, zone, camera, or AI-detected behaviour. Measure over time, or dive into a single moment.

Dashboards built for how you work.

From lost baskets to hot zones, see what matters — fast.
Customise what you track or roll with retail-ready defaults.And if you ever feel stuck?
Your expert CSM’s got your back — with insights, not tickets.

Manage every store, zone, and feed - in real time.

Black.ai puts you in full control — no tickets, no delays.
Create zones, update layouts, and monitor camera health across every site, all from one unified dashboard.
And if you ever need backup, your dedicated Customer Success Manager is just a call away.

👋 Hi, we’re Black.ai

🧠 A team of curious minds turning everyday cameras into insightful storytellers.Black.ai began in Melbourne in 2016 with Karthik, Seb, and Keaton, later joined by Phoebe. What started as an ambitious vision for spatial intelligence has since grown into something deeply human: a team united by the belief that the physical world deserves better data - and that the right insights can unlock better experiences for everyone in it.Our team of engineers, designers, and operators has applied this tech to everything from factories to correctional facilities - but we’ve made a conscious decision to focus on retail. Why? Because it’s where we can help the most people, the fastest. Better shopping journeys. Stronger store teams. Less theft. More good decisions. At scale.We’ve built Black.ai to empower - not overwhelm. You won’t find buzzwords here. Just practical, privacy-safe AI, stitched into the real world - with tools that help retailers understand what’s happening in their stores and take action.Smart tech, human-first - built to make brick-and-mortar retail better, for everyone.

💄 Cutting Cosmetic Theft by 40% in 30 Days

In a major cosmetics retailer in Mexico, theft was a persistent issue, particularly in high-value product zones. Traditional security measures were reactive and often ineffective.The ChallengeHigh-value cosmetics were disappearing from shelves, with minimal actionable insights from existing CCTV systems.The SolutionBlack.ai deployed its AI-powered retail intelligence platform, transforming existing camera infrastructure into a proactive loss prevention system. By stitching together customer journeys across multiple cameras, the platform identified suspicious behaviours and high-risk zones in real-time.The Results

This case underscores how integrating AI-driven analytics can deliver immediate ROI, turning passive surveillance into active asset protection.

🕵️ 90% Faster Investigations with AI-Powered Video Analysis

The ChallengeA major retailer faced a significant bottleneck in their loss prevention efforts. Investigating incidents required manual review of extensive CCTV footage, making it nearly impossible to scale investigations across multiple locations.

The SolutionBlack.ai implemented its AI-driven video analysis platform, transforming existing camera infrastructure into a proactive investigative tool. By automatically stitching together customer journeys and identifying suspicious behaviors, the platform enabled rapid incident analysis without the need for manual video review.The Results

This case demonstrates how integrating AI into loss prevention strategies can significantly improve efficiency and scalability, turning a reactive process into a proactive solution.

📈 3x Higher Conversion from In-Store Retail Media

The ChallengeTraditional in-store advertising often relies on impressions and dwell time, lacking clear attribution to actual sales. Retailers needed a way to measure the true impact of in-store media on customer purchasing behaviour.

The SolutionBlack.ai implemented its AI-driven analytics platform to track customer interactions with in-store media and correlate them with purchase data. By analysing customer journeys and behaviours, the platform provided insights into which media placements led to conversions.The Results

This case demonstrates how leveraging AI analytics can transform in-store media from a passive branding tool into an active driver of sales, providing measurable ROI and actionable insights for retailers.

🕒 80% Faster Case Reviews with AI-Powered Video Analysis

The ChallengeA major retailer faced significant delays in reviewing security footage to investigate incidents. The manual process was time-consuming and resource-intensive, making it difficult to scale investigations across multiple locations.

The SolutionBlack.ai deployed its AI-driven video analysis platform, transforming existing CCTV infrastructure into a proactive investigative tool. By automatically stitching together customer journeys and identifying suspicious behaviors, the platform enabled rapid incident analysis without the need for manual video review.The ResultsThis case demonstrates how integrating AI into loss prevention strategies can significantly improve efficiency and scalability, turning a reactive process into a proactive solution.

This case demonstrates how integrating AI into loss prevention strategies can significantly improve efficiency and scalability, turning a reactive process into a proactive solution.

🚀 See how Black.ai powers conversion-focused retail.

See how behavioural data drives smarter retail. Request a demo — we’ll follow up shortly.

🚀 See how Black.ai powers conversion-focused retail.

See how behavioural data drives smarter retail. Request a demo — we’ll follow up shortly.